DreamWorks Animation and Hostess teamed up for a promotion around the theatrical release of PENGUINS OF MADAGASCAR.  Fans of Hostess and the Penguins could create a custom "E-Card" on the Hostess Facebook page.  Once they did that, they were entered into a sweepstakes with a chance to win a private screening of PENGUINS OF MADAGASCAR for 50 people, or a trip to Washington D.C. to visit the Spy Museum.