Partnership:

People and GoFundMe

Description:

In response to the coronavirus pandemic, PEOPLE Magazine partnered with fundraising site GoFundMe.org to raise money for those affected.

Through the partnership, People collaborated with GoFundMe to raise money to support a range of groups affected by the pandemic. These groups included the COVID-19 Relief Fund that supporte4d front line responders as well as families in need.

PEOPLE promoted the partnership by included descriptions and links to donate at the foot of many of its biggest online articles.

Partnership Opportunity:
People/Publishing
Partner/Category:
GoFundMe /Online
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-31
Companies Involved
Tuck

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