Partnership:

Pepsi and Cracker Jack

Description:

Pepsi teamed with Cracker Jack for a limited-edition flavor. The Pepsi x Cracker Jack flavor combines, "the refreshing taste of Pepsi cola with the nostalgic blend of caramel, popcorn and peanut flavors."

Only 2,000 Pepsi x Cracker Jack cans are available and fans will have to enter a contest for a chance to win the soda. Fans can upload a video on Twitter or TikTok of themselves singing "Take Me Out to the Ball Game." The contest is part of Pepsi's Pepsi Sing To Score Sweepstakes. 

Winners will receive the Pepsi x Cracker Jack can in a box reminiscent of old-school Cracker Jack packaging that includes the snack. Three grand prize winners will receive a "Collectors Kit" that includes the can nestled into a baseball glove with tickets to a final series game.

Partnership Opportunity:
Pepsi/Beverages
Partner/Category:
Cracker Jack /CPG
Timing:
October 4th Quarter 2021
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Collectible
Contest / Sweepstakes
On Pack
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-08
Last Modified on:
2021-10-08
Companies Involved
Tuck

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