Description:
Pepsi partnered with social media app Houseparty on The Pepsi Football Trivia Deck, a soccer quiz relating to the Union of Football Associations' annual competition.
The partnership consisted of The Pepsi Football Trivia Deck which included multiple-choice questions for soccer fans that they could answer and share in Houseparty.
The collaboration featured soccer star PAul Pogba who promoted the partnership with a video showing him crashing a Houseparty chat that also included other celebrity soccer fans.
Partnership Opportunity:
Pepsi/Beverages
Company:
PepsiCo
Partner/Category:
Houseparty /App
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-07-29
Companies Involved
PepsiCo
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