Partnership:

Pepsi and PEEPS

Description:

PEPSI x PEEPS, the partnership that broke the internet in 2021, came back, and the marshmallow flavored cola was available at retail for the first time ever. Fans everywhere were invited to usher in spring with the delectable one-of-a-kind treat, available for a limited time only.

In 2021, PEPSI x PEEPS made its unforgettable debut, becoming one of the most talked about collaborations and pop-culture moments of the year. PEPSI x PEEPS trended everywhere, from Twitter to late night TV… and was even sold for hundreds of dollars on the secondary market. The highly anticipated drop, only available for 3,000 fans at the time, intrigued cola drinkers everywhere and drove consumer demand, which is why PEPSI x PEEPS decided to make their relationship status official and deliver the sweet treat to retail shelves nationwide.

PEPSI x PEEPS is a surprisingly delicious beverage combining the refreshing taste of Pepsi cola with the classic sweet PEEPS Marshmallow flavor consumers know and love. The pillowy-soft marshmallow cola flavor – paired with the instantly recognizable PEEPS- inspired design in vibrant yellow packaging – is a true celebration of the approaching spring season.

To celebrate the limited-time product launch and kick off the spring season, the iconic PEPSI x PEEPS duo leveraged Snapchat's innovative augmented reality technology to send fans on a virtual egg hunt for a chance to unlock prizes, including a spring trip for two and exclusive PEPSI x PEEPS merchandise. To participate, fans had to purchase PEPSI x PEEPS products and scan the can or bottle with the co-branded AR Lens to unlock a secret code to find out instantly if they have won a prize. To access the Snapchat lens experience, find a PEPSI x PEEPS product in stores and head to the brands' social channels.

PEPSI x PEEPS products were available for purchase nationwide in 7.5 oz Pepsi mini-can multipacks and 20 oz. bottles.

Partnership Opportunity:
Pepsi/Beverages
Partner/Category:
PEEPS /CPG
Timing:
February 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
AR / VR
In-Store / Retail
Licensed Product
On Pack
Media Elements:
In-Game / In-App Integration
Online
Social Media
Created On:
2023-02-22
Last Modified on:
2023-02-24
Companies Involved
Tuck

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