PepsiCo teamed up with Big Brothers Big Sisters for the Pepsi Stronger Together initiative.

Pepsi Stronger Together announced a $1M commitment to Big Brothers Big Sisters of America (BBBSA). With this shared commitment, Pepsi Stronger Together and BBBSA aimed to transform communities by providing critical, supportive relationships young people need to thrive today. To create sustainable, long-term solutions, the partnership focused on developing BBBS core programming and local activation in key markets, attracting more volunteers, especially men of color, and expanding Big Brothers Big Sisters’ reach in serving more young people.

The national partnership kicked off with tailored activations in Miami, FL, Nashville, TN, Tampa, FL, and Los Angeles, CA, which supported various programs in local communities such as Bigs in Blue, and Big Futures. The donation from Pepsi Stronger Together, which was made even larger in partnership with Shaq’s Fun House on February 11th where a portion of ticket sales will be contributed to these programs, also helped in supporting Big Brothers Big Sisters’ largest recruitment engagement, called The Big Draft.