The American Lung Association launched the Pertussis Educational Campaign, sponsored in collaboration with Sanofi Pasteur, to help educate adults living with asthma about the potential dangers of pertussis and the importance of vaccination to help prevent the disease. Pertussis, commonly referred to as whooping cough, is a serious and highly contagious respiratory illness that can affect people of all ages and especially those living with chronic lung diseases, such as asthma.  

The Lung Association, in collaboration with Sanofi Pasteur, developed a suite of assets for this education campaign including online resources with key facts about pertussis, an online assessment and targeted outreach to raise awareness about the disease to high-risk individuals.  

The Lung Association promoted these resources via owned and sponsored communication channels, as well as organic and paid digital advertising on various social media platforms.   

For more information, interest or questions please contact: Amanda O’Neill 

Link to micro site: https://www.lung.org/lung-health-diseases/lung-disease-lookup/pertussis/pertussis-in-adults

Link to briefing: https://www.lung.org/media/press-releases/vaccination-for-pertussis