Partnership:

PespiCo and Reebok

Description:

Shaquille O’Neal has partnered with PepsiCo, Reebok, and the Shoe Surgeon to create a limited number of Pepsi-themed sneakers using a few pairs from O’Neal’s personal inventory of size 22 Reebok Shaq Attaq’s. The soles contain an electric blue leather chamber fit to hold a Pepsi Mini can. 

Through Feb. 25th, fans have the opportunity to get their hands on one of the 22 pairs of custom Pepsi “Sneak’ers” when they post a photo or video on social media displaying their love of Pepsi Minis along with the hashtags #PepsiMinis and #Sweepstakes

Partnership Opportunity:
PespiCo/Beverages
Partner/Category:
Reebok /Fashion
Timing:
February 1st Quarter 2024
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Collectible
Contest / Sweepstakes
Licensed Product
Stunt
Media Elements:
Celebrity Appearance / Endorsement
Online
Product Giveaways
Social Media
Created On:
2024-02-21
Last Modified on:
2024-02-22
Companies Involved
Tuck

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