Partnership:

Petco and Clif Bar & Co.

Description:

Petco Health and Wellness Company announced the launch of CLIF PET™, Clif Bar & Company's first-ever line of Plant Based Jerky for dogs, offered at Petco as the exclusive national retailer, as well as Earth Animal® No-Hide® Chews, a leading rawhide alternative.

As part of Petco's continued commitment to innovation and sustainability in pet nutrition, these collections were available at most Petco pet care centers nationally and online at petco.com/clifpet and petco.com/earthanimal.

Petco was Clif's first, exclusive partner in the company's expansion into pet products. CLIF PET Plant Based Jerky was available in three recipes – Sweet Potato & Blueberry Recipe, Pumpkin & Apple Recipe and Butternut Squash & Cranberry Recipe – in a 5-ounce bag and 12-ounce bag, with prices ranging from $8.99 to $16.99. The planet-friendly jerky treats are made with plant protein and just seven simple, easy-to-digest ingredients, with no artificial flavors, colors or preservatives. The treats are tender and easy to tear into smaller pieces for positive reinforcement-based training and healthy playtime for mental and physical stimulation. For a limited time, Petco will also offer CLIF BAR® products for people alongside the pet treats in Petco pet care centers to keep both pets and pet parents fueled and ready for every adventure together.

Partnership Opportunity:
Petco/Retail
Partner/Category:
Clif Bar & Co. /CPG
Timing:
June 2022
Target:
Promotional Elements:
In-Store / Retail
Media Elements:
Micro site
Online
Social Media
Created On:
2022-07-11
Last Modified on:
2022-07-12
Companies Involved
Tuck

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