To celebrate the theatrical adaptation of PETER RABBIT, Sony Pictures Entertainment and British apparel brand Joules partnered on a new collection of children’s clothes inspired by the film. The official PETER RABBIT™ movie collection by Joules consisted of apparel for boys and girls including, raincoats, dresses, t-shirts, as well as bags and accessories.

The partnership also included a sweepstakes that offered consumers the chance to win a family vacation to England. Participants could enter via online registration form from January 8 – March 4, 2018. One grand prize winner received a seven-night vacation to the UK for two adults and two children, including hotel and airfare accommodation for four nights in London and three nights in the Lake District, as well as $750 spending money.