PetSmart partnered with Snapchat on a promotion encouraging the adoption of reptiles as pets.

The partnership consisted of an augmented reality lens on Snapchat that included a quiz that would then transform the user's face into a reptile based on the answers.

In addition to the lens itself, the promotion included an offer of 40% off a pet reptile with the purchase of a PetSmart Thrive starter kit for first time snake, lizard or turtle owners.