In a promotion celebrating LGBTQ+ History Month, Mondelez's Oreo partnered with nonprofit PFLAG to highlight how parents can foster LGBTQ acceptance.

The partnership consisted of a Oreo creating 10,000 #ProudParent Oreos which were available exclusively through the partnership with PFLAG. Entrants could recieve a package by posting a social media displaying what it means to be an ally. In order to enter, customers had to follow the @Oreo account on either Instagram or Twitter and tag it in their photos, along with the #ProudParent and #Giveaway hashtags.