Partnership:

P&G and ShopRite

Description:

Procter & Gamble partnered with ShopRite on a virtual series in which professional athletes served as Virtual Guest Teachers for distance-learning classrooms in several cities this month.

P&G collaborated with ShopRite on the series which had athletes from pro football, baseball and soccer players connecting with children through lessons. The lessons in this Virtual Guest Teacher series featured pop quizzes on history, science as well as physical fitness pointers. There was also the chance for students to ask the guest teachers questions.

Partnership Opportunity:
P&G/Household
Partner/Category:
ShopRite /Retail
Timing:
May 2nd Quarter 2020
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-05-18
Companies Involved
Tuck

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