Partnership:

PGA TOUR and General Motors

Description:
The PGA TOUR and General Motors partnered to promote the PGA TOUR season with a sweepstakes tied to Tiger Woods. One consumer won a Buick Lucerne if Tiger Woods finished in first place. If Tiger did not win, consumers who entered were automatically registered to win a golf picnic to meet Tiger Woods. Consumers registered at Buick.com and filled out the online registration form. The promotion ran in January 2006 and ended January 29, 2006.
Partnership Opportunity:
PGA TOUR/Sports
Partner/Category:
General Motors /Automotive
Timing:
January 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-04-17
Companies Involved
Tuck

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