Partnership:

Piada Italian Street Food and Barilla

Description:
Piada Italian Street Food, a leading fast-casual Italian restaurant concept, today announced a partnership with Barilla, where guests can celebrate Valentine’s Day with an exclusive bundle designed for sharing with someone you care about. Available for one day only, Friday, February 14, 2025, the Valentine’s Day Bundle includes two entrees with protein, two drinks and a serving of Piada’s signature cannoli chips all for $20.25.

Adding a special touch to the occasion, Barilla will provide limited-edition heart-shaped pasta for the Valentine’s Day Bundle, making this a celebration of love, flavor, and Italian tradition.

“This Valentine’s Day, we wanted to offer our guests something truly special—a delicious, affordable meal that they can share with someone they care about,” said Matt Harding, Chief Concept Officer at Piada Italian Street Food. “Our partnership with Barilla allows us to create a unique experience with heart-shaped pasta that perfectly complements the warmth and passion of Italian cuisine.”

“At Barilla, our mission is around the joy of food for a better life. Barilla Love heart-shaped pasta is a way that we're helping bring joy to our customers and consumers,” said Jeanette Gerger, Marketing Manager at Barilla for Professionals. “Piada’s Valentine’s Day Bundle with Barilla Love deliciously captures the spirit of the holiday, and we’re excited to support the celebration.”

The Valentine’s Day Bundle will be available at all Piada locations for purchase in-store only on Friday, February 14th. Whether you’re planning a romantic dinner or a fun outing with friends, this exclusive offer makes Piada the perfect destination for your Valentine’s Day celebration.

 
Partnership Category:
Dining
Company:
Piada Italian Street Food
Partner/Category:
Barilla /CPG
Timing:
February 1st Quarter 2025
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Online
Created On:
2025-03-07
Last Modified on:
2025-03-07
Companies Involved
Tuck

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