Partnership:

PINK PANTHER and Robeks

Description:
Sony Pictures Entertainment and Robeks partnered to promote the theatrical release of THE PINK PANTHER. Robeks distributed cards inviting consumers to watch THE PINK PANTHER which was released on February 10, 2006. In addition to the invitation, consumers who logged on at robeks.com and completed the online entry form had a chance to win a trip for two to Paris. Consumers could also enter by text messaging the word “ROBEKS” to the shortcode 4SONY (47669) on phones. The trip to Paris sweepstakes began January 6, 2006 and ended February 26, 2006.
Partnership Opportunity:
PINK PANTHER/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Robeks /CPG
Timing:
January 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-06
Companies Involved
Sony Pictures Entertainment
Tuck

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