Partnership:

PINK PANTHER and Sweet N' Low

Description:
Sony Pictures Entertainment and Sweet'N Low partnered to promote the film, THE PINK PANTHER. The companies titled the campaign, The Think Pink campaign, which used TV, P-O-P, special packaging, and a Website redesign to promote the theatrical release of the remake of THE PINK PANTHER. Sweet'N Low put the PINK PANTHER on its package. Sweet'N Low redesigned its website by adding Think Pink recipes as well as coupons and information for healthcare professionals. Recipes include Think Pink Lemonade, Think Pink Icing, PINK PANTHER Cookies and other low sugar recipes. The Think Pink campaign ran an animated TV commercial featuring THE PINK PANTHER literally painting the town pink and when he ran out of energy and drained of color, he filled up on Sweet'N Low and continues painting. P-O-P put talking floor mats and shelf talkers in 7000+ stores nationally.
Partnership Opportunity:
PINK PANTHER/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Sweet N' Low /CPG
Timing:
February 1st Quarter 2005
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-13
Companies Involved
Sony Pictures Entertainment
Tuck

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