Description:
Pinterest partnered with Toyota for an exciting in-app campaign.
The partnership consisted of Toyota collaborating with Pinterest to promote the launch of the 2021 Sienna model. The 2021 Sienna model was promoted on Pinterest by engaging specific creators to showcase the car. The car was showcased by these creators through videos and content that showed design ideas, tips, and overall consumer inspiration.
The four Pinterest creators engaged by Toyota for the promotion were photographer Peter Amend, florist Mallory Browne, -interior designer Anita Yokota and restaurateur Bricia Lopez.
Partnership Opportunity:
Pinterest/App
Partner/Category:
Toyota /Automotive
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-03-03
Last Modified on:
2021-03-03
Companies Involved
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