Pinterest collaborated with Volkswagen to promote its first all-electric vehicle, the ID.4 SUV.

The partnership consisted of Volkswagen using Pinterest's platform to allow consumers to virtually test drive the new car. Beginning June 14, Volkswagen and Pinterest offered a virtual "test drive" experience of the car. Consumers could virtually drive the car with full 360-degree viewing.

Additionally, select Pinterest creators were enlisted to walk customers through the features of the vehicle.