Partnership:

Pinterest and Volkswagen

Description:

Pinterest collaborated with Volkswagen to promote its first all-electric vehicle, the ID.4 SUV.

The partnership consisted of Volkswagen using Pinterest's platform to allow consumers to virtually test drive the new car. Beginning June 14, Volkswagen and Pinterest offered a virtual "test drive" experience of the car. Consumers could virtually drive the car with full 360-degree viewing.

Additionally, select Pinterest creators were enlisted to walk customers through the features of the vehicle.

Partnership Opportunity:
Pinterest/App
Partner/Category:
Volkswagen /Automotive
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Created On:
2021-06-15
Last Modified on:
2021-06-21
Companies Involved
Tuck

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