Starz! ran their Summer Of Gold promotion from May 1 to June 30, 2004, offering a $1 million instant-win game. Contestants could find game pieces in issues of People, Entertainment Weekly, US Weekly, Star, Premiere, Time Newsweek, Travel & Leisure, Good Housekeeping, and Redbook. Participants could also request a game piece by mail. Each game piece featured a gold seal that could be scratched off to reveal a serial code that was then entered at www.starz.com to find out if a prize had been won. The grand prize winner recieved a seven-night Disney cruise vacation for four.