Buena Vista and Contessa Premium Foods teamed up to promote the DVD and Blu Ray release of PIRATES OF THE CARIBBEAN: AT WORLD’S END in December 2007 with a no-purchase-necessary sweepstakes for a six-day trip for two to the island of St. Lucia in the Caribbean. Participants could enter through the Contessa website. The grand prize included roundtrip airfare, hotel accommodations for five nights and $600 in cash. In addition, 50 winners received one PIRATES OF THE CARIBBEAN: AT WORLD’S END DVD, 50 others received a poster, and 1 winner received a year's supply of shrimp. The sweepstakes ran from November 1, 2007, to February 1, 2008.