Description:
Buena Vista and Best Buy teamed up to promote the home video release of PIRATES OF THE CARIBBEAN: DEAD MAN''S CHEST. Best Buy offered an exclusive bonus DVD and $9.99 Captain Jack Headknocker toy. Shoppers who purchased an Energizer product saved $3 on the DVD. In November 2006, the retailer leveraged the film for a Reward Zone program dangling a Cable Beach Resorts sweeps.
Partnership Opportunity:
PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST/Home Entertainment
Company:
Partner/Category:
Best Buy /Retail
Timing:
December 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-12-21
Companies Involved
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