Description:
Disney Pictures and ConAgra Foods teamed up to promote the home entertainment release of PIRATES OF THE CARIBBEAN :DEAD MAN'S CHEST. ConAgra Foods sponsored the "Dead Men's Chest Instant Win Game". Where 1 in 4 bags popped and won, insider prizes from the dvd.Total retail value of all prizes was $1,532,337.00. The game ran from November 2006 through January 2007.
Partnership Opportunity:
PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST/Home Entertainment
Company:
Partner/Category:
ConAgra Foods /CPG
Timing:
November 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2017-04-28
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
