Partnership:

PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST and Meijer stores

Description:
Meijer stores hosted a release party at 11 p.m. on Dec. 4, 2006 unveiling the DVD at 12:01 a.m. on Dec. 5, 2006. The party featured a costume contest where attendees received free collectible bandanas. The retailer also sponsored a ""Pirates of the Caribbean Vacation"" sweeps, dangling a vacation for four to St. Lucia as well as secondary home entertainment prizes. Partipants registered via in-store entry stands for the promotion, which ran Dec. 3-9. Meanwhile, shoppers who bought two packages of Rayovac batteries saved $4 on the DVD, while shoppers who purchased the DVD received free packages of M&Ms and Stouffer''s French Bread pizza.
Partnership Opportunity:
PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Meijer stores /Retail
Timing:
December 4th Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-12-21
Companies Involved
Tuck

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