Buena Vista and Orville Redenbacher teamed up to promote the home video release of PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST. One in four popcorn bags revealed special prizes upon popping. One grand prize was awarded: a VIP trip for four to the PIRATES OF THE CARIBBEAN 3 premiere. Three first prizes: framed movie poster signed by the PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST stars. 50 second prizes: prize packs including DVD and sountracks from first two PIRATES films, and a year's supply of Orville Redenbacher popcorn. 1,500,000 third prizes: free PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST soundtrack music download. Retail Value of all prizes was $2,274,237.00. Promotion ran 11/6/06 through 1/31/07.