Partnership:

PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST and Volvo

Description:
Walt Disney Pictures and Volvo partnered to promote the theatrical release of PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST. One participant had a chance to win a Volvo XC90. Consumers visited a Volvo dealer to obtain a treasure map that contained a code. Players then solved puzzles sent via e-mail to receive additional clues. The first three people in the U.S. who correctly solve the last puzzle will fly to a secret location where the Volvo SUV is buried. There, semi-finalists (seven in all) from around the world will compete to find the Volvo XC90. The sweepstakes ran through July 11, 2006.
Partnership Opportunity:
PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Volvo /Automotive
Timing:
July 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-06-12
Companies Involved
Tuck

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