Description:
In conjunction with the debut of PIRATES OF THE CARIBBEAN: DEAD MEN TELL NO TALES in theaters, Walt Disney Studios and Pirates Booty teamed up for a partnership inspired by the film.
The program featured custom "Pirates"-themed packaging for the Pirate's Booty brands as well as a number of activities and adventures inspired by the film.
On the Pirate's Booty website and social media channels, these activities promoted by the hashtag "#piratesbooty" included arts and crafts, special recipes and more.
Partnership Opportunity:
Company:
Partner/Category:
Pirate's Booty /CPG
Timing:
2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Family
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Discount / Special Offer / Promo Code
On Pack
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2017-06-28
Companies Involved
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