Partnership:

PLANES and AirAsia Singapore

Description:

Walt Disney Studios and AirAsia teamed up for the theatrical release of PLANES. A TV Spot was created, promoting AirAsia and PLANES, offering 20% off the base fare for all AirAsia and AirAsiaX flights direct from Singapore. Singapore also held a special screening of PLANES, with PLANES premium items and signage. PLANES released in Singapore theaters September 5, 2013. p

Partnership Opportunity:
PLANES/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
AirAsia Singapore /Travel
Timing:
September 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-03
Companies Involved
Tuck

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