Partnership:

The Walt Disney Studios and American Airlines

Description:

Walt Disney Studios partnered with American Airlines for Disney`s upcoming 3D animated comedy adventure, PLANES. The film featured a character known as Tripp that sported the American Airlines logo and the red, white, and blue tail, inspired by American Airline`s newest fleet, 777-300ER. On June 26th, 2013, American Airlines and Walt Disney Studios came together to surprise LAX customers with giveaways and special guest appearance by the film`s director, Klay Hall, and actor Carlos Alazraqui who plays the racer, El Chupacabra (El Chu) in the movie. In addition to this surprise, LAX customers were given a special premiered trailer of PLANES as well as a new animated commercial directed by Hall for American Airline`s customers. American Airlines also aired the special trailer and commercial on their onboard Flight #2442 from LAX to Dallas/Fort Worth International Airport (DFW

Partnership Opportunity:
/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
American Airlines /Travel
Timing:
August 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-03
Companies Involved
Tuck

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