Partnership:

PLANET 51 and Burger King

Description:
Sony Pictures teamed up with Burger King to promote their upcoming animated film PLANET 51 released in November 20, 2009. Burger King created an interactive site at www.ClubBK.com for kids to view the toys that are in the BK Kids Meals, play an interactive memory game, Space Match. When the consumer purchased the BK Kids Meal at the participating Burger King store, they received a PLANET 51 toy that had a code on the toy, once the code was located, the code could be redeemed to play Space Match, memory game. For a limited time only, while supplies lasted.
Partnership Opportunity:
PLANET 51/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Burger King /Dining
Timing:
November 4th Quarter 2009
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-11-20
Companies Involved
Sony Pictures Entertainment
Tuck

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