Partnership:

PLAYMONSTER FAMILY GAMES and Arby's Restaurants

Description:
More than 3,300 Arby’s Restaurants across the US featured Kids Meals containing premium versions of four of PlayMonster’s best-loved family games, including Prove It!, 5 Second Rule, Jr., Super Shooter Basketball and Yeti in My Spaghetti, the TOTY® 2017 Game of the Year. The program was communicated on kids meal bags, in-store signage, and social media through October 15, 2017.



In addition to creating millions of family game moments, the program raised awareness for the PlayMonster brands in advance of the key Holiday selling-season.

Partnership Opportunity:
PLAYMONSTER FAMILY GAMES/Toys
Company:
PlayMonster
Partner/Category:
Arby's Restaurants /Dining
Timing:
3rd Quarter 2017
Target:
Kids (6-11)
Family
Promotional Elements:
Branded Content
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-10-25
Companies Involved
PlayMonster
PlayMonster
Lisa W
Lisa W Head of Promotional Partnerships The Op Games
Jill C
Jill C Marketing Partnerships Consultant PlayMonster
Tuck

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