Description:
Sony Computer Entertainment and The Coca-Cola Company partnered to promote SONY PLAYSTATION PRODUCTS from November 1, 2004 through December 31, 2004. Consumers looked for a game piece located under the caps of specially marked Coca-Cola bottles as well as in multi-pack and fridge-pack containers. Prizes for the “Unwrap the Experience” game included a PSP handheld video game system, the new PS2, PLAYSTATION 2 games, and free Coca-Cola.
Partnership Opportunity:
PLAYSTATION PRODUCTS/Television
Company:
Playstation
Partner/Category:
The Coca-Cola Company /Beverages
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Playstation
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