PlayMonster® was pleased to partner with CKE Restaurants for a national Star Pals kid’s meal promotion in its participating US Carl’s Jr. and Hardee’s restaurants. The Kid’s Meal featured three of PlayMonster’s best-selling family games (Yeti in My Spaghetti®, Don’t Rock the Boat®, and 5 Second Rule® Jr.) featured across four different premium styles, one each available free with the purchase of a kid’s Meal while supplies last. Supported by in-restaurant displays, indoor/outdoor signage, meal bags, social media, and digital elements, the program delivered family fun sampling moments while mirroring retail positioning for the games during the key holiday buying window.