Partnership:

PlayTogether Games and CKE Restaurants Inc.

Description:

PlayMonster® was pleased to partner with CKE Restaurants for a national Star Pals kid’s meal promotion in its participating US Carl’s Jr. and Hardee’s restaurants. The Kid’s Meal featured three of PlayMonster’s best-selling family games (Yeti in My Spaghetti®, Don’t Rock the Boat®, and 5 Second Rule® Jr.) featured across four different premium styles, one each available free with the purchase of a kid’s Meal while supplies last. Supported by in-restaurant displays, indoor/outdoor signage, meal bags, social media, and digital elements, the program delivered family fun sampling moments while mirroring retail positioning for the games during the key holiday buying window.

Partnership Opportunity:
PlayTogether Games/Toys
Company:
PlayMonster
Partner/Category:
CKE Restaurants Inc. /Dining
Timing:
4th Quarter 2021
Target:
Kids (6-11)
Family
Promotional Elements:
Discount / Special Offer / Promo Code
POP Display / End Cap / Shelf-Talker
Premiums / Giveaways
Standee
Window Clings / Banners / Decals
Media Elements:
Online
Signage
Social Media
Created On:
2022-02-01
Last Modified on:
2022-02-07
Companies Involved
PlayMonster
Tuck

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