Partnership:

pocket.watch and Paramount Pictures

Description:

Paramount Pictures and pocket.watch partnered to bring PAW PATROL: THE MOVIE to Love Diana's "KIDS DIANA SHOW"!

The partnership included a custom co-branded video from Diana and Roma featuring the characters from PAW PATROL: THE MOVIE. Diana and Roma sang "Keep Up With the Pups" and danced with the characters in the song's Official Music Video, which was hosted on the "Kids Diana Show" YouTube channel.

PAW PATROL: THE MOVIE released in theaters and on Paramount+ on August 20, 2021.

Partnership Opportunity:
pocket.watch/Streaming
Company:
pocket.watch
Partner/Category:
Paramount Pictures /Theatrical
Timing:
August 3rd Quarter 2021
Target:
Preschool
Kids (6-11)
Family
Promotional Elements:
Branded Content
Media Elements:
Influencers / Brand Ambassadors
Online

Website and Social Media

Created On:
2021-08-20
Last Modified on:
2021-08-20
Companies Involved
pocket.watch
Bil B
Bil B SVP, Head of Licensing & Brand Partnerships Iconic Artists Group
Gaye D
Gaye D Vice President, Retail Development Miraculous Corp.
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.