Description:
PointsBet is now a partner of University of Colorado Athletics.
PointsBet has agreed to a five-year corporate sponsorship agreement with the Colorado Buffaloes. This agreement includes PointsBet supporting the Scripps Leadership and Career Development program, which prepares college athletes for life after sports. PointsBet will have access to the entire gaming category, including free sports games, fantasy sports, casinos, retail, and online sports betting. There will also be in-game advertising at Colorado's Folsom Field, as well as social media, and radio advertising.
This partnership began in September 2020.
Partnership Opportunity:
PointsBet/Sports
Partner/Category:
University of Colorado Athletics /Sports
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Media Elements:
In-Game / In-App Integration
Radio Spot
Signage
Social Media
Radio Spot
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-14
Companies Involved
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