Partnership:

POKÉMON and Amtrak

Description:
VizMedia and Amtrak partnered to promote the home video release of Pokémon: Lucario and the Mystery Mew through a sweepstakes. One grand-prize winner received a five-day, four-night trip for four to New York to tour Pokémon USA''s corporate headquarters, four round-trip coach train tickets to New York from any destination Amtrak serves and a $600 American Express gift card. The sweepstakes celebrated Pokémon USA''s DVD release, Pokémon: Lucario and the Mystery Mew, which hit retail stores Sept. 19. In addition to the sweepstakes, Amtrak is offered 20,000 kids activity packs filled with a Pokémon: Lucario and the Mystery Mew movie poster, a Pokémon fan magazine, Pokémon postcards, and a insert for 50% off a child''s fare. Activity packs were available through October.
Partnership Opportunity:
POKÉMON/Classic Characters
Partner/Category:
Amtrak /Travel
Timing:
September 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2022-01-27
Companies Involved
Tuck

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