Warner Bros. Pictures teamed with 7-Eleven to promote the theatrical release of POKÉMON: DETECTIVE PIKACHU. 

The multi-faceted partnership saw 7-Eleven add Pokémon features to its loyalty app that tied into the movie. The promotion included augmented reality (AR) experiences, photo filters, movie-themed collectibles, discounts on coffee and also an Instagram sweepstakes.

The Mystery Slurpee Sweepstakes offered customers an opportunity to win a year of FREE Slurpee drinks. The Instagram-based contest invited users to follow Slurpee on Instagram; post a photo, video or gif of themselves; guess the three flavors in the Mystery Slurpee drink; and include the required hashtags, #MysterySlurpee and #Sweepstakes in the caption.

On every Thursday during the promotional period, 7-Eleven unveiled a free signature item that fans could order and have directly delivered to a selected location.

7-Eleven also began offering a new Hi-Hat Mocha beverage which was named for a location featured prominently in POKÉMON: DETECTIVE PIKACHU.

The partnership also included limited-edition Slurpee bottles and straws featuring Detective Pikachu and other movie characters – Psyduck, Ludicolo and Snubbull. Refillable, insulated coffee mugs also featured these characters.

7-Eleven also created three 7-Select® private brand chocolate bars to tie in to the movie.