Description:
Warner Bros. Pictures teamed with Build-A-Bear to promote the release of POKEMON: DETECTIVE PIKACHU.
The promotion consisted of an in-store event spanning Build-A-Bear locations nationwide. The event gave Pokémon fans the opportunity to earn a free poster themed to the film.
To participate in the scavenger hunt, fans visited a participating Build-A-Bear store and followed clues to find hidden tokens throughout the workshop. Once the tokens are found, fans won a free poster at the end of their search.
The promotion ran from May 10th through May 12th and then again from May 17th through May 19th, 2019.
Partnership Opportunity:
Company:
Partner/Category:
Build-A-Bear /Toys
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Other
Branded Content
In-Store / Retail
Other
Media Elements:
Mobile
Online
Signage
Social Media
Other
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-05-15
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
