Description:
Warner Bros. Entertainment partnered with Burger King for a promotion celebrating the theatrical release of POKEMON: DETECTIVE PIKACHU.
The partnership brought POKEMON: DETECTIVE PIKACHU into Burger King locations nationwide. As part of the promotion, Burger King carried toys based on characters from the film.
Burger King offered POKEMON: DETECTIVE PIKACHU toys in their King Jr. Meals over the course of the partnership. Six unique toys were included in the promotion: Detective Pikachu, Bulbasaur, Mewtwo, Arcanine, Loudred, and Psyduck.
Burger King crowns were also available based on the movie.
Partnership Opportunity:
Company:
Partner/Category:
Burger King /Dining
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-01
Companies Involved
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