Description:
Warner Bros. Pictures partnered with Genting Cruise Lines to celebrate the theatrical release of POKEMON: DETECTIVE PIKACHU.
The collaborative campaign included Genting Cruise Lines covering mainland China, Hong Kong and Singapore with onboard themed media and meet-and-greets with costumed characters.
The partnership brought DETECTIVE PIKACHU onboard Genting Cruise Lines for the month of June 2019.
Partnership Opportunity:
Company:
Partner/Category:
Genting Cruise Lines /Travel
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-14
Companies Involved
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