Description:
To promote the theatrical release of POKÉMON: DETECTIVE PIKACHU, Warner Bros. Pictures partnered with Menchie's Frozen Yogurt.
Throughout the US and Canada, Menchie's locations offered POKÉMON: DETECTIVE PIKACHU themed cakes and collectible cups.
The partnership was supported by Menchie's with a campaign encouraging fans to investigate the Case of the New Cup in which they tried to discover the new flavors in their POKÉMON: DETECTIVE PIKACHU cup.
Partnership Opportunity:
Company:
Partner/Category:
Menchie's /Dining
Timing:
May 2nd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-14
Companies Involved
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