Partnership:

POKEMON GO and Sprint

Description:

Niantic Inc. and Sprint partnered to promote the mobile game POKEMON GO. Starting December 12, 2016, more than 10,500 Sprint, Boost Mobile and Sprint at RadioShack stores were incorporated into the game as new destinations where players to collect in-game items and interact with other players. Rounding out the partnership, Sprint locations also provided charging stations for players to use while engaging in the location-based game.

Partnership Opportunity:
POKEMON GO/Gaming & Esports
Company:
Niantic, Inc.
Partner/Category:
Sprint /Retail
Timing:
December 4th Quarter 2016
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
Other
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-28
Companies Involved
Niantic, Inc.
Tuck

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