Description:
"Poke-mania" tie-in across 11 brands & 1 million boxes of cereals & convenience foods. Supported by TV, print, POP, internet, & FSI. Premiums include Pokemon characters, metallic battle figures, key chains, CD-ROMs from the Learning Co., and Pikachu syrup holders.
Partnership Opportunity:
POKÉMON THE MOVIE 2000/Theatrical
Company:
Partner/Category:
Kellogg's /CPG
Timing:
July 3rd Quarter 2000
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2002-02-07
Companies Involved
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