Partnership:

Polaroid and MTV

Description:

Polaroid and MTV partnered together to release a custom Polaroid camera. 

The limited-edition MTV Stereo Cam has retro MTV-inspired designed with a '90s color scheme. The limited-edition camera included original Polaroid 600 type instant film, powerful flash, flash override, and Polaroid Originals film shield. 

Fans were able to purchase the limited-edition camera on polaroidoriginals.com. 

Partnership Opportunity:
Polaroid/Tech
Company:
Polaroid
Partner/Category:
MTV /Television
Timing:
November 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Licensed Product
Collectible
On Pack
Premiums / Giveaways
Product Bundle
Other
Media Elements:
Mobile
Online
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-13
Companies Involved
Polaroid
Polaroid
Tuck

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