Description:
The NBA's Portland Trail Blazers partnered with crypto app StormX on a first-of-its-kind cryptocurrency partnership.
The partnership consisted of the Trail Blazers teaming with StormX on a multi-year jersey patch partnership. The collaboration launched in the 2021-22 season. The patch placed the StormX logo on the Trail Blazers' game and practice jerseys.
StormX became the Exclusive Blockchain Partner of the Portland Trail Blazers. StormX also became the Trail Blazers' first International Rights Partner as part of the NBA's International Team Marketing Program.
Partnership Opportunity:
Portland Trail Blazers/Sports
Company:
NBA
Partner/Category:
StormX /App
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Other
Event / Activation / Experiential
Other
Media Elements:
Mobile
Online
Product Placement
Social Media
Online
Product Placement
Social Media
Created On:
2021-07-06
Last Modified on:
2021-07-15
Companies Involved
NBA
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
