Partnership:

Power Rangers and Johnny Cupcakes

Description:
Saban Brands, Lionsgate Entertainment and Johnny Cupcakes teamed up to celebrate the March release of POWER RANGERS. The partnership included film themed apparel, posters and accessories. Fans could order the new collection online or in stores. The collection launched February 25, 2017 at the Johnny Cupcakes flagship store in Boston, MA, and invited customers to celebrate the collaboration with free gift bags.
Partnership Opportunity:
Power Rangers/Theatrical
Company:
Lionsgate
Partner/Category:
Johnny Cupcakes /Retail
Timing:
February 1st Quarter 2017
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-04-06
Companies Involved
Saban Brands
Tuck

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