Saban Brands, Lionsgate Entertainment and Thirst Project, in partnership with Twitter, teamed up to promote the March release of POWER RANGERS with a social media-driven collaboration. In the weeks leading up to the film, exclusive Twitter Emojis launched, allowing fans everywhere to add an illustrated Ranger helmet to their tweets by using an associated hashtag: #RedRanger, #BlueRanger, #PinkRanger, #BlackRanger, #YellowRanger.

The partnership also included a sweepstakes, which offered fans the chance to attend the premiere in Los Angeles, CA. To enter, participants had to take a group photo wearing the Ranger colors and post to Instagram or Twitter using the hashtags #TogetherWeAreMore and #ThirstProject. To further drive the film’s theme of “Together We Are More,” Lionsgate made a donation to clean water projects for any official hashtag used.