Lionsgate and Hot Topic teamed up for the theatrical release of PRIDE AND PREJUDICE AND ZOMBIES. A collection of movie-inspired apparel launched January 22, 2016 exclusively at Hot Topic stores and online. The line featured shirts, dresses and lingerie emblazoned with quotes from the movie as well as vintage prints featuring Victorian scenes interspersed with zombies. The cast visited Hot Topic’s Hollywood and Highland store in Los Angeles on January 24, 2016 to help celebrate the launch of the film and fashion collection. Additionally, participants who followed @hottopic Pride+Prejudice+Zombies posts on Instagram and tagged a friend they would take to see the movie in the comments section were entered in a drawing. The lucky daily winner received a featured fashion piece from the collection, a tote bag and movie tickets from Fandango.