Prime Video and Adobe partnered to promote THE LORD OF THE RINGS: THE RINGS OF POWER.

Together, they launched a fan art campaign ahead of the series release, and free customizable Adobe Express and Adobe Photoshop templates were made available to fans to use. A limited-edition TIkTok lens also allowed user to remix and digitally share their artwork.

Adobe also shared an exclusive clip with fans on their site, and teamed up with artists Paulynka Hricovini, Chris Delorenzo, Rune Fisker, Joaquín Nava Ochoa, Alice Zhang, and Kervin Brisseaux to create a collection of digital artwork based on the new series.