Prince and Tito's partnered to release the first ever sprits line, Prince vs Tito's. The collaboration between the Australian tennis clothing brand Prince and popular vodka Tito's featured eleven product SKU's, which included tees, jackets, shorts, and hats.

The innovative product collab was only on sale for one week and saw 100% of the revenue go towards the Southern Smoke Foundation, a crisis relief non-profit organization providing relief to people in the food and beverage industry.

The collection combined Prince's tennis history on and off the court with Tito's Austin-inspired brand image, blending a retro look with modern styling. The line highlighted each brand's unique spirit and celebratesd the lifestyles they serve.