Partnership:

Prince and Tito's

Description:

Prince and Tito's partnered to release the first ever sprits line, Prince vs Tito's. The collaboration between the Australian tennis clothing brand Prince and popular vodka Tito's featured eleven product SKU's, which included tees, jackets, shorts, and hats.

The innovative product collab was only on sale for one week and saw 100% of the revenue go towards the Southern Smoke Foundation, a crisis relief non-profit organization providing relief to people in the food and beverage industry.

The collection combined Prince's tennis history on and off the court with Tito's Austin-inspired brand image, blending a retro look with modern styling. The line highlighted each brand's unique spirit and celebratesd the lifestyles they serve.

Partnership Opportunity:
Prince/Music
Partner/Category:
Tito's /Beverages
Timing:
February 1st Quarter 2021
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Collectible
Premiums / Giveaways
Media Elements:
Direct Marketing
Email
Mobile
Online
Social Media
Created On:
2021-02-17
Last Modified on:
2021-03-04
Companies Involved
Tuck

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